Ahoy From Hamburg.

I am Peter Goeke, copywriter, creative director, startup enthusiast, and founder of the user-generated content marketing platform VIMATO. After my literary studies and a career as a professional crowd surfer I joined the glamourous world of advertising, mate drinks and pizza boxes.

Ever since, I develop communication strategies, creative concepts, scripts and copies. For brands like Mercedes-Benz, Audi, Porsche, Volkswagen, Adidas, Eurowings, RaboDirect, Bionade, EDEKA and Google. At agencies like Jung von Matt, thjnk, Cheil Worldwide, OMG Fuse and Edelman Digital. 

My specialty is consulting SMEs and startups in regard to their marketing strategy, founder story and brand development, as I know exactly which marketing challenges young companies face, due to my own startup and my freelance experience in the startup scene.

Every once in a while, my work is rewarded with awards like New York Festivals, Radio Advertising Award, YouTube Filmhack, Die Klappe, AME Awards, New Media Award, GWA Effie and many more.

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Experience

 

Since 2018: Founder of VIMATO

VIMATO is a user-generated content platform that enables brands to find and utilize authentic content from influential social media users to increase engagement and conversion rates significantly. Learn more on vimato.io

Since 2016: Freelance Copywriter & Creative Director

Working for creative and digital agencies with a focus on team development and creative direction. Consulting SMEs and startups in regard to their marketing strategy, brand development, founder story and naming.

2014 – 2016: Senior Copywriter, DDB°

Developing international brand and product campaigns for Volkswagen and Telekom. With a focus on online campaigns, Social Media Marketing, online spots, website copies, Augmented Reality and Virtual Reality. 

2012 – 2014: Copywriter, Lukas Lindemann Rosinski

Developing award winning brand and product campaigns for Mercedes-Benz Vans, RaboDirect and Eurowings. With a focus on TVCs, radio spots, print campaigns and Social Media Marketing.

2011 – 2012: Junior Copywriter, Jung von Matt

Developing international brand and product campaigns for Mercedes-Benz, Vodaphone, Bild-Zeitung, ARD Television, VOX Television and EDEKA. With a focus on TVCs, print, online spots and websites.

 

Education

 

2015 – 2017: WHU – Otto Beisheim School of Management  

General Management, MBA

2005 – 2011: Univeristy of Bonn

North American Studies, Literary Studies, Musicology, M.A.